House of Peroni


At Neon, we have been the lead experiential agency on the House of Peroni for 4 years now. From 2016 & 2017, when Peroni initially briefed us in on the House of Peroni concept, we really decided to push the boat out and take the entire House of Peroni up 7 stories onto the roof of a car park. The result was something truly memorable and an altogether beautiful production.

The House of Peroni 2017 was open for 11 full days over the course of 2 weeks as thousands of guests got a chance to experience all about the Peroni lifestyle – fashion, food, art & design. In 2018, we then took the House of Peroni into an awesome pop up venue just off St Stephens Green for 2 weeks and again in 2019 we changed the scene and really brought the artistic side to life at the RHA Gallery for another 2 week live activation.

Services provided…

  • Site Design & Full event production
  • All temporary infrastructure
  • Creative Concept Development
  • Structure Facia Design and Build
  • Scenic Painting
  • Set Design & Build
  • Stage, Sound, Light, Power
  • Transport and Logistics
  • Concept development and design
  • Site crew



Check out the 2017 video below …..