BRAND ACTIVATION & LIVE EVENTS
At Neon, we have been the lead experiential agency on the House of Peroni for 4 years now. From 2016 & 2017, when Peroni initially briefed us in on the House of Peroni concept, we really decided to push the boat out and take the entire House of Peroni up 7 stories onto the roof of a car park. The result was something truly memorable and an altogether beautiful production.
The House of Peroni 2017 was open for 11 full days over the course of 2 weeks as thousands of guests got a chance to experience all about the Peroni lifestyle – fashion, food, art & design. In 2018, we then took the House of Peroni into an awesome pop up venue just off St Stephens Green for 2 weeks and again in 2019 we changed the scene and really brought the artistic side to life at the RHA Gallery for another 2 week live activation.
- Site Design & Full event production
- All temporary infrastructure
- Creative Concept Development
- Structure Facia Design and Build
- Scenic Painting
- Set Design & Build
- Stage, Sound, Light, Power
- Transport and Logistics
- Concept development and design
- Site crew